SEO is the process of optimizing the visibility of a website or a web page in organic (non-paid) search engine results. The higher the rank, the more visitors will be directed to that site. SEO can be broken down into on-page and off-page optimisation. On-page optimisation refers to tactics that affect content, while off-page optimisation refers to actions affecting link popularity.
Search engines use various algorithms to determine which web pages are likely to be most relevant for particular search terms, but may change over time both in how they are determined and how they are used. The goal of SEO is to provide content which ranks highly on these algorithms so that the number of visitors who find it is maximized.
A professional copywriter can help you with SEO